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findnaseeb — In-Person Matchmaking

Case study · Co-founder · 2026–Present · findnaseeb.com

I co-founded findnaseeb, an in-person matchmaking platform for the Muslim community. I built the app, APIs, data model, and the invite workflow we use to decide who gets invited to each event.

200+ members · zero ad spend · 3-city waitlist · human-reviewed invites

Product screens

findnaseeb public homepage showing the in-person matchmaking positioning and real event photos
Public homepage: real meetup photos, clear positioning, and a simple signup path.
findnaseeb onboarding flow showing phone verification, questionnaire, faith and practice inputs, photo upload, and completion screens
Onboarding flow: verification, compatibility questions, photo upload, and completion.

The product bet

Most matchmaking apps are built around swiping, profiles, and endless browsing. We wanted the opposite: get the right people into the same room. That made the invite list the real product work.

What I built

  • A Next.js and TypeScript app with the APIs behind profiles, events, invitations, and attendance.
  • The data model for members, event cohorts, attendance history, and safety actions.
  • A guest-list draft step that uses profile and event context, then gets reviewed by us before invites go out.
  • Admin and safety basics, including manual review points and member blocking.

How curation works

Member profiles Event context location · new/returning · balance Draft guest list Human review In-person event
Profiles and event context feed a draft guest list. A person reviews every list before invites go out.
A tradeoff I'd defend. We use software to draft, but people still decide. For a small event-based product, quality matters more than fully automated matching, so every guest list is reviewed before invites go out. I also kept the stack deliberately simple: Next.js, TypeScript, and SQLite while we're still learning what events actually need.

Where it is now

  • 200+ members in Calgary, grown with zero ad spend through organic Instagram and TikTok.
  • Waitlists open in Toronto, Vancouver, and Chicago.

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